ASHRAM BRANDS: THE STRATEGY BEHIND THEIR SUCCESS

India is an eclectic mix of old and new. Tradition and technology coexist in a dichotomy that makes for unique economic opportunities, and this is best illustrated by the recent surge in the popularity of ashram brands.

They ride the wave of a growing middle class, ingrained spirituality, and an ever-increasing accessibility to commodities. The number of Indians with purchasing power is growing with every passing year. According to a recent study by the McKinsey Global Institute, at the current growth rate, Indian households will see their incomes triple over the next two decades.

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