TATA NANO’S POSITIONING – WILL IT DELIVER?
Jack Trout, author of “positioning” , during his recent visit to India said that Tata’s passenger car Nano was a failure because of incorrect positioning and that it should be shelved. Almost a fortnight later, Mr,Ratan Tata had made an admission that the Nano car failed because of the tag that it carried. The tag that it is the “cheapest car”

Continue reading →